Why Marketing Companies get it Wrong with the Midlife Crowd

Recently, I've noticed a surge in advertising for assisted living/retirement homes.  These are great places for people who need them.  My issue is they're being advertised to people from age 50. They often start off with, "Are you over fifty?" Say what? Turning fifty is a huge milestone.  I remember my ex-father in law used to... Continue Reading →

Things I Learned After I turned 50

Throughout my whole life, I had always said that I never wanted to grow old. Thinking I could ever turn fifty seemed unfathomable.  Then it happened, and if I had thought turning forty was hard, turning fifty really threw me for a loop.

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